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Increasing Your Conversion Rate Doesn’t Have To Be Complicated

Is boosting your conversion rate something you need to do? We’ve got the information that you need down below.

Is your conversion rate not where you want it to be right now? It might be the case that you have a high amount of website traffic, but your conversions are still lacking. There are a number of reasons that this could be happening, and you need to start putting measures in place to ensure that this doesn’t continue. Down below, we’re going to take a look at some of the things that you can do to boost your conversion rate, so keep reading down below.

Follow Up

The first thing that we are going to recommend is that you should be following up with any enquiries into your business. For example, if someone is browsing your site and they add something to the basket but don’t check out, this can be because they have forgotten about it, or they decided against it. However, you’re not going to know which it is, so you should follow up. Have an automated email ready to go to remind them that they had something in their basket. Try to use phrases like ‘forgot to checkout’ as this makes it more likely for them to head back. Also, in this email, try to ensure that you include the product or products that they placed in their basket.

These abandoned cart emails can be extremely helpful when it comes to picking up some sales that may have been forgotten. On average, companies who send abandoned cart emails manage to recover between 4-5%. While it might not seem like much, it’s much more than the 0% that you will recover if you don’t employ this method.

You can also call the customer and talk to them about the item that they were looking at. Ask them if there is a reason they decided not to purchase it, or if they plan to purchase it but haven’t done it just yet. Make sure you are friendly and polite, otherwise you’re going to get the phone put down on you and you can kiss the conversion goodbye.

Keeping Organised

You should also make sure that you are keeping all of your enquiries organised. Things are much easier to manage when they are laid out clearly for yourself or the team to browse through. This will make your life that little bit easier, and if you use crm software, it will remind you to follow up where needed. This can be a massive help, ensuring that you don’t miss out on potential conversions simply because you were unorgainsed.

We hope that you have found this article helpful, and now see some of the things that you can do to boost your conversion rate. Take the advice that we have given above, and you are going to find your sales going through the roof. We wish you the very best of luck.

7 Little Changes That’ll Make a Big Difference With Your Sales

Are you not seeing the levels of sales that you have been hoping for? If this is the case, then we recommend you start making some little changes. You might not believe that making small changes will have a big impact on your sales, but we guarantee you that it will. Keep reading down below to find out more.

Working on graphs
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Social Media

The first thing that you need to think about is social media. You should be using your pages on these platforms to show why your business offers solutions that people need. Try to stick to the 80/20 rule when it comes to your content. This simply means that 80% of your content should be either educational, entertaining or offering a solution, while the other 20% should be directly promoting your business.

Commit Money To Advertising

Another thing that you should do is commit money to advertising. Marketing is an essential part of any business, and even if it is only a little bit of extra cash in the advertising budget, it can do wonders.

Increase Your Site Speed

Have you thought about your site speed? On average, if your site takes longer than 2 seconds to load, users will abandon ship and try another site. There are a few simple ways that you can increase site speed that won’t make for a lot of hassle, but will have a huge impact on your conversion rate.

Use A Call To Action

At the end of any content that you post, make sure that you are using a call to action. This is a phrase or a sentence that tells the reader to do something. An example of a call to action would be ‘get in touch with us today.’

Enhance Customer Service

Your customers are the very backbone of your business. Without them, the business doesn’t exist, and that’s what you need to remember. When speaking to your customers, ensure your staff remain polite, professional and do everything they can do to help. You are far more likely to win customers with excellent customer service.


Customer relationship management is essential to your business whether you see it or not. This is where a company looks at interactions with customers, using data analysis to look at a large amount of information. You will then be able to engage with more people once everything is managed effectively, bringing in more sales.

Always Think About Your Customers

Finally, no matter what you are doing, make sure you are thinking about your customers. If you are planning a new advertising campaign, think about the people you are targeting. If you are trying to come up with a new product, think about your customers and what solution they may need. Always think about your customers.

We hope that you have found this article helpful, and now see 7 little changes that will make a big difference when it comes to your sales. If you take this advice, you are going to see more sales than ever before.

How will a CRM Help Your Company Grow?

A CRM can help you to grow your company rapidly. Here’s what you need to know.

If you run a business then you will know that customer relationships are absolutely key to ensuring that your organisation grows at a healthy, consistent rate. For this reason, you’ll want to make sure that you manage your customers efficiently, and CRM can help you to do just that.

Find the Right Customers

Did you know that for businesses that do not utilise CRM software, 79% of leads never actually convert to sales? You will have likely spent a great deal of time and resources collecting these leads, you’ll want to make sure that you convert as many of them as possible. Time is of the essence when you are a small business, and if you connect your marketing, email and social channels to your CRM then you will soon find it is easier to manage everything in one convenient dashboard. This allows you to target and engage more people, turning them from leads into loyal customers that are passionate about your brand.

man shaking hands
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Building Sustainable Relationships

You have to make sure that you have a deep understanding of your customer if you want to grow your business. Empathy is key. You need to explore their challenges and you also need to know what matters to them. A CRM platform will help you to connect with your customers more efficiently as it allows you to track key business contacts, set task reminders, host email templates, log correspondence and much more. The cumulative effect of this will skyrocket your professional relationship with your customers and allow your business to stand out as a competent and smoothly run operation.

Reducing the Cost of Sales

New customers are a key ingredient when it comes to company growth, however, they are certainly not easy or cheap to come by. The great news is that you can offset some of the costs of your customer acquisition by generating sales through the customers you have now. CRM will help you to gain more visibility when it comes to upselling and it will also help boost your reputation.

More Revenue

A CRM can help you to improve your business by boosting your sales efficiency while also helping you to prioritise leads. It will give you the opportunity to see who is most likely to convert, while also giving you the ability to see your total engagement level. It will increase your up-selling and cross-selling opportunities, not to mention that it can also uncover any referral business for you too. You can say goodbye to cold-calling and dead ends because with CRM, you can take control over your marketing efforts while also being able to expand the realm of your customer service.

CRM really is a game-changer when it comes to the world of business, and you would be surprised at how much you are missing out right now by simply not having it as a tool in your arsenal. If you want to invest in a CRM for yourself or if you are interested in finding out how your company could benefit on a personal level, then why not contact us today at Purple Potato Software? We can’t wait to help.

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