Is boosting your conversion rate something you need to do? We’ve got the information that you need down below.
Is your conversion rate not where you want it to be right now? It might be the case that you have a high amount of website traffic, but your conversions are still lacking. There are a number of reasons that this could be happening, and you need to start putting measures in place to ensure that this doesn’t continue. Down below, we’re going to take a look at some of the things that you can do to boost your conversion rate, so keep reading down below.
The first thing that we are going to recommend is that you should be following up with any enquiries into your business. For example, if someone is browsing your site and they add something to the basket but don’t check out, this can be because they have forgotten about it, or they decided against it. However, you’re not going to know which it is, so you should follow up. Have an automated email ready to go to remind them that they had something in their basket. Try to use phrases like ‘forgot to checkout’ as this makes it more likely for them to head back. Also, in this email, try to ensure that you include the product or products that they placed in their basket.
These abandoned cart emails can be extremely helpful when it comes to picking up some sales that may have been forgotten. On average, companies who send abandoned cart emails manage to recover between 4-5%. While it might not seem like much, it’s much more than the 0% that you will recover if you don’t employ this method.
You can also call the customer and talk to them about the item that they were looking at. Ask them if there is a reason they decided not to purchase it, or if they plan to purchase it but haven’t done it just yet. Make sure you are friendly and polite, otherwise you’re going to get the phone put down on you and you can kiss the conversion goodbye.
You should also make sure that you are keeping all of your enquiries organised. Things are much easier to manage when they are laid out clearly for yourself or the team to browse through. This will make your life that little bit easier, and if you use crm software, it will remind you to follow up where needed. This can be a massive help, ensuring that you don’t miss out on potential conversions simply because you were unorgainsed.
We hope that you have found this article helpful, and now see some of the things that you can do to boost your conversion rate. Take the advice that we have given above, and you are going to find your sales going through the roof. We wish you the very best of luck.